A Recipe for Restaurant Loyalty Success: Embedding Mobile and Relevant Rewards into the Dining Out Experience

Consumers increasingly rely on smartphones to influence their dining decisions. They’re also spending more on dining out than groceries for the home than ever before. How can restaurant operators respond to this fundamental marketplace shift? First, they must provide mobile-centric dining experiences, including easy-to-use apps and mobile-friendly rewards programs that attract new customers and satisfy existing customers. And to increase visits and deepen brand connections with mobile-savvy diners, they should also partner with the right loyalty experts who can offer seamless rewards that are relevant, valuable, easy to earn and just as easy to redeem. Learn how restaurants are bringing more customers through the door in our new report, “A Recipe for Diner Devotion and Restaurant Loyalty Success.”