The Road to Rewards

Consumers rank fuel savings as the #1 most desired loyalty reward to earn when shopping with different brands. Find out what else motivates consumer behavior in the first publication of our consumer loyalty trends series entitled “The Road to Rewards.” This report, based on survey data gathered by Ipsos eNation in July 2015, analyzes which incentives are the most powerful drivers of consumer behaviors and preferences in the United States today, and how merchants can benefit from incorporating them into their overall marketing strategy. Download your free copy of “The Road to Rewards” now.