ShellFuel Rewards

Increase sales and drive loyalty with the Fuel Rewards® program

Loyalty is the key ingredient to driving repeat business and new customers into your door. Leverage the power of the Fuel Rewards program and let us do the work for you.

  • Acquire new customers
  • Increase average transaction size
  • Increase purchase frequency
  • No upfront cost
  • Easy to adopt, implement and promote
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Who we are

The Fuel Rewards program rewards our members for making everyday purchases from retailers just like you. In less than 4 years, we have saved our 7 million members over $575MM on fuel and processed over 972 million reward-earning transactions.

Network

We provide our members with a network of retailers from all different spend categories and targeted offers to suit their needs and shopping behaviors

MastercardVisa

We are a hassle-free rewards program — rewards are issued and tracked via linked credit and debit cards; no coupon clipping or vouchers

Shell

We have a national redemption footprint with over 12,000 participating Shell stations

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We have the privilege of working with great brands.

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Shell Mastercard The Home Depot Toys R Us JCPenney Olive Garden Mattress Firm ISG Energy Verde Energy Hy-Vee Homeland Country Mart
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What’s new with us

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Insights & industry research

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The Road to Rewards Revisited

The Road to Rewards Revisited

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2016 Back-to-School Report Card

2016 Back-to-School Report Card

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A Recipe for Restaurant Loyalty Success

A Recipe for Restaurant Loyalty Success

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American Shopper Insights

American Shopper Insights

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What Drives Millennial Loyalty?

What Drives Millennial Loyalty?

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The Road to Rewards

The Road to Rewards

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Fuel Rewards Card-Linked Offers whitepaper

Coalition Loyalty-Based Card-Linked Offers

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Fuel Rewards Coalition Loyalty whitepaper

Coalition Loyalty: A Roadmap for success in the U.S.

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The power of our rewards currency

Demand, immediate gratification, price sensitivity and necessity make fuel an extremely unique and valuable rewards currency. Start taking advantage of a rewards currency that is always popular with consumers, regardless of the market prices of gasoline at the pump.

Shell station

Reach

98% of US consumers buy gas on a regular basis

Fueling

Frequency

Consumers fill up an average of 1.2 times per week

Locations

Emotional

More than 68% of consumers would drive 5 minutes out of their way to save 5¢/gal

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What you’ll get

New customers, repeat customers, more frequent visits. We market your brand every day to members near your stores. We’ve got your brand covered through our marketing channels, but for best results, advertise the Fuel Rewards program through your communications, too. Take a look at the communications tools we’ll use to promote your brand to our members.

Mobile App

The Fuel Rewards mobile app puts your business in our members’ pockets and drives increased loyalty for your brand.

SMS

Our mobile expertise can drive growth and loyalty through mobile messaging, push and mobile wallet marketing by leveraging Google Wallet and Apple’s Passbook.

Web
Social media

Social Media

We’ll develop powerful social campaigns to create more conversation around your brand. Our goal is to drive more business for your brand and more savings for our members.

Reporting
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National retailers

We’ve been working with large regional and national chains for over 19 years, and we understand that when it comes to promotions, one size doesn’t fit all. As such, we’ve designed our payment card offers platform to be flexible so that you can choose the participation option that best suits your specific business needs and budget.

Around the clock

Ongoing promotion

Tap into an ever-growing list of new customers by keeping your offer open year-round

Calendar

Defined date range promotion

Specify start and end dates for your promotion. This option gives you the flexibility to run a one-time promotion or several limited-time promotions throughout the year.

Piggy bank

Budget-specific promotion

Give us a start date and a budget, and we’ll monitor your promotion. We’ll keep you informed of weekly transaction activity and close your promotion once your allotted budget is achieved.

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Small and medium-sized businesses

marketing staff

Limited marketing staff?

Don’t worry, we’ll take care of the marketing for you.

customer service

No technology staff?

We’ve designed the program to be hands- and hassle-free.

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No time to implement?

Let us run the program while you take care of business.

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How it works

The Fuel Rewards program makes it easy for members to earn and redeem Fuel Rewards savings. Consumers simply sign up and link their credit and debit cards to get started.

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Sign up & link payment cards

Consumers can sign up quickly and easily by downloading the new Fuel Rewards app, available for both iPhone and Android, or online at fuelrewards.com. They just link credit and debit cards to their accounts and are automatically qualified for all payment card offers.

Get push notifications

Fuel Rewards members receive push messages notifying them when they are near participating retailers and reminding them to use their linked credit cards at checkout to earn Fuel Rewards savings.

Shop & Earn

Fuel Rewards members use their linked credit and debit cards while shopping at participating retailers, earning rewards along the way. It’s that easy for members to earn Fuel Rewards savings with payment card offers.

Receive SMS messages

After their purchases, members receive SMS messages confirming that their rewards are on their way.

Watch the price roll down

When it’s time to fill up, members can go to a nearby participating Shell station and enter their Member ID at the pump to redeem rewards. The price rolls down instantly, resulting in a happy, active and loyal customer.

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We want to hear from you.