Promotional Services

Excentus Promotional Services specializes in aiding both single-site convenience operators and large chains with loyalty best practices. We work diligently to provide clients with best-in-class products and services to drive increased overall revenue and profits through loyalty offers.

Our Services

Offer Strategy

  • In-store offers
    • High-frequency items
    • Signage at product level
    • Club atmosphere
    • No limits/restrictions
  • Targeted promotions
    • Based on buying habits
    • Behind the scenes
    • Auto-loaded to account
    • Focus on higher margins
  • Coupons
    • Electronic delivery
    • Limits per user
    • Mobile/web impact
    • Engagement value

Offer Sourcing & Communication

  • Offer negotiation with CPG
  • Offer setup
  • Signage development
    & logistics

Promotional Execution

  • Sign design
  • Approval process
  • Printing
  • Shipping

Social Media

  • Page setup and management
  • Monthly calendars (brand postings, rewards info, offer posts)
  • Consumer engagement (news, trivia, sports info, Throwback Thursday)
  • Store information (store specials, job postings, customer discounts, etc.)
  • Social media coupons and gift card giveaways
  • Zip code targeted advertising services — target area
  • Comment monitoring and review engagement

Administrative Support

  • Program recap results
  • Promotion activity results
  • Site-by-site comparison
  • Settlement process

Service Packages

Service packages vary from client to client based on program requirements and responsibilities. Excentus Promotional Services can become a complete extension of your company, handling the majority of loyalty program roles and creating a hands-free solution for your business. Clients' main role is focused on the execution of the program at the customer service level, which is integral to the overall success. Inquire for additional details and services.

Platform Recommendations
& Rollout Plans

We have worked with almost every loyalty platform in the industry and can recommend which platform will best suit your needs and sales goals.

Program Design Management

We assist you in every step of program design, including loyalty card design, in store POP kit design, and program message.

Promotion Enlistment
& Offer Setup

We will work directly with the vendors to secure quarterly offers, and then set up the UPCs and offers to make sure they scan correctly.

Reporting & Analytics

We provide monthly transactional reports showing all reward activity and analyze how your program is performing in an easy-to-read report.

Social Media Services

We create your social media presence, design your content strategy, run promotions to boost engagement, and monitor activity 24/7.

Why Choose Us

Industry Experience

Years of experience have made us industry experts in the convenience store loyalty space.

Best Practice Initiatives

We practice industry leading Best Practice Initiatives at all times and maintain a high standard for ethics, integrity, and trust.

Quality Service

Our quality support team is always on standby and ready to assist you with any questions or problems as they arise.

Supplier Engagement

We know how to effectively communicate with your suppliers and get them to engage with your program on an ongoing basis.

Cross-Platform Knowledge

We have the knowledge and ability to work with any loyalty platform you decide to utilize for your program.

Key Relationships

Over the years we have built solid relationships with many of the leading brands you will find inside almost every convenience store.

What They Say

Excentus has assisted our company in expanding reach of the [Fuel Rewards] program by working with suppliers to drive funded C-Store based offers into our locations limiting our workload on these initiatives as well as providing creative marketing pieces to aid in reaching consumers to inform of offers available. In addition, Excentus has supported our locations on driving marketing awareness of these offers and other store initiatives through social media service management that has increased our reach.

Ashley Pamperin, Titletown Oil

Excentus is an extension of our company. If we did not have their service, we would have to hire a person to do the work they are doing for us and charging a monthly fee to each site. We are getting a better result for less money than adding a full time person to our staff. I feel this is a vital service that is needed to make the loyalty program work for Wagner Oil and any other wholesaler that is running the program. We have tripled our loyalty program since June (2013), and Excentus is an essential part of our success to date.

John Wagner, Wagner Oil

I have worked with Excentus for over a year now. I have seen great growth and progress in my [Fuel Rewards] program since they started working with me on it. They do a great job at making sure deals are known and seen by the customer and they work with my vendors for participation in running [Fuel Rewards] offers. I would highly recommend them to any business that runs a rewards program.

Brent Walker, Pennfield Shell Food Mart

Excentus’ experience in the loyalty industry and C-Store space in general assisted our company in creating a successful loyalty program not only for our company owned locations but also for our dealer locations.

Bill McCloskey, World Fuels — Texor Division

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