We’ve come a long way.

Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll down discounts at the pump as the ultimate consumer reward. Excentus has spent more than fifteen years developing and perfecting the Fuel Rewards® program’s technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers.

1998–2001

  • Core fuel control product development/deployment

2002–2004

  • High-volume retailer solution validation and refinement
  • Beginning of rollback at the pump

2005–2008

  • 3rd party redemption by traditional major oil

2009–2013

  • Coalition model refinement
  • Technology build to cloud (Software as a Service)

2014–present

  • Coalition build out
  • Card-link offer integration