While consumers across the United States love earning fuel savings and rewards regardless of prices at the pump, they exhibit striking regional differences in their earning habits, loyalty towards certain brands and categories, and the types of programs they join.
The third report in our series on consumer behaviors towards loyalty programs and loyalty currencies, “The Road to Rewards: American Shopper Insights” provides insights on unique shopper behaviors and preferences in the Midwest, Northeast, South and West regions.
Which consumers are most thrift-conscious? Tech-savvy? Prone to the influence of friends and family? And which consumers will choose specific brands or retailers in order to earn fuel savings?
Download your copy of “The Road to Rewards: American Shopper Insights” to find out.