What Drives Millennial Loyalty?

Retailers and loyalty programs should embrace mobile technology, peer recommendations and fuel savings rewards programs to attract lucrative 18–34-year-old Millennial shoppers. Our second Excentus Insight Series report, “The Road to Rewards: What Drives Millennial Loyalty?” find Millennials to be more enthusiastic than older consumers about rewards that help them save on the costs of driving, more reliant on mobile technologies and the advice of friends, and more willing to switch retailers or brands in order to earn fuel savings rewards. Download your free copy of the “The Road to Rewards: What Drives Millennial Loyalty?” report now.