We help retailers and consumers lower the cost of everyday life.

Excentus provides industry-leading loyalty marketing and technology solutions to retailers across the nation. Together with our customers, we’ve helped American consumers save over $2 billion.

Driving Brand Loyalty through Excentus Solutions

Coalition Loyalty

The Fuel Rewards® program is a national coalition loyalty program that rewards consumers for shopping and dining with participating brands. Leverage the power of cents-per-gallon rewards by becoming a featured brand in the Fuel Rewards program.

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Convenience Retail

With a rich history in developing technology and marketing solutions specifically for the fuel and convenience retail industries, Excentus can develop a loyalty strategy that drives true loyalty to convenience retail brands. Let us customize a program for you.

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We have the privilege of working with great brands.

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Insights & industry research

The Road to Rewards Revisited

The Road to Rewards Revisited

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2016 Back-to-School Report Card

2016 Back-to-School Report Card

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A Recipe for Restaurant Loyalty Success

A Recipe for Restaurant Loyalty Success

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American Shopper Insights

American Shopper Insights

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What Drives Millenial Loyalty?

What Drives Millennial Loyalty?

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The Road to Rewards

The Road to Rewards

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Fuel Rewards CLO whitepaper

Coalition Loyalty-Based Card-Linked Offers

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Fuel Rewards Coalition Loyalty whitepaper

Coalition Loyalty: A Roadmap for success in the U.S.

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We love making a difference.

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The Fuel Rewards® program has grown to more than 7 million members since it launched in 2012.

The Fuel Rewards® program has helped participants save their customers more than $575M on fuel.

The average American fills up a car 4.5 times a month, a fact-of-life purchase that takes a recurring bite out of the paycheck — about $2,500 a year, on average.

About 40 million Americans fill up their gas tanks on a daily basis.
2012 NACS report

More than 23 of consumers (68%) would make a left-hand turn across a busy road to save 5¢/gal.
2012 NACS report

More than 23 of consumers (68%) would also drive 5 minutes out of their way to save 5¢/gal regardless of fluctuating market prices.
2012 NACS report

Studies find that loyal consumers tend to visit more and spend more frequently than those who are not rewards members.
Nielsen Report

Members of fuel rewards programs redeem 78% of all their issued rewards within 20 days, compared to only 35% redemption rates among overall U.S. loyalty programs.
Forrester Research Data

Nearly 3 in 4 consumers (71%) say that they consider price to be the most important factor in determining where they buy gas.
2012 NACS report

Industry research shows that 51% of consumers would drive 10 miles to save 5¢/gal, and 83% of consumers would drive 10 miles to save 25¢/gal.

84% of consumers worldwide, including 76% of Americans, are more likely to patronize retailers that offer a rewards program based on loyalty.
Nielsen Global Report of Loyalty Sentiment

Members of fuel rewards programs redeem 78% of all their issued rewards within 20 days, compared to only 35% redemption rates among overall U.S. loyalty programs.
Nielsen Global Report of Loyalty Sentiment

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